Ortto

What is Ortto?

Ortto is an industry-leading platform that integrates customer data, marketing automation, and analytics in one efficient solution. Designed to optimize business processes, this powerful tool facilitates deep customer engagement, comprehensive analysis of customer data, and advanced marketing automation driven by artificial intelligence.

At the core of Ortto is the Customer Data Platform (CDP) which allows businesses to collect, unify and segment customer data in real-time. This data-driven approach provides valuable insights into customer behavior, enabling businesses to effectively tailor their marketing efforts to individual customer preferences and thereby improve their overall conversion rate.

In addition to these features, Ortto also includes an AI-powered omnichannel engagement capability known as "Talk", which can significantly enhance customer interaction. The platform also boasts a set of integrated AI marketing tools aimed at saving time and optimizing messaging. Turning data into actionable insights, Ortto provides a complete solution for businesses to effectively manage their marketing across various channels.

How to Use Ortto: Step-by-Step Guide to Accessing the Tool

Accessing and using Ortto is simple and straightforward. To begin, users need to sign up for their 14-day free trial by clicking the "Try Ortto free" button. Onboarding is quick, usually completed in under 2 minutes, and does not require any credit card details.

1. Once signed up, log into the platform by providing the necessary credentials.
2. After login, users are taken to the dashboard where they can begin to explore the platform's various features and set up their customer database.
3. To set up the customer database, navigate to the CDP section and integrate required customer data from various sources.
4. After data integration, users can use the "Talk" feature to engage with customers across channels.
5. Use the Analytics section to understand and visualize customer data and to track marketing performance.

A dedicated support team is also always on hand to assist with any queries or problems that may arise.

Ortto Use Cases

Many businesses across various industries have benefited immensely from using Ortto. One such use case is Ari Goldstein, a Marketing Ops Manager, who notes that Ortto is the only solution that offers an easy-to-use platform with robust Salesforce integration capabilities. The automated sales communications triggered by Ortto have significantly boosted their average email open rate to an impressive 38%, a figure that is 79% above the industry average.

Another strong testimonial comes from Jan Uwland, Head of Marketing at a client company. Uwland notes that compared to other platforms, Ortto's centralized system does not require them to pay for and manage multiple tools. As a result, they have seen a remarkable improvement in their average email open rate, from 65% to 58%.

In conclusion, Ortto provides a comprehensive marketing automation solution that is reliable, efficient and user-friendly. It offers a data-driven approach designed to help businesses to not only reach their target audience but to engage with them in meaningful ways that drive conversion and revenue.